In 1992, a man named Morrill Worcester owned a wreath company.
He wanted to honor every veteran laid to rest at Arlington National Cemetery. Wreaths were his gift.
Twenty-two years later, Morrill and a nonprofit called Wreaths Across America (WAA) were still working to reach this milestone.
Industrium knew that WAA would not only need to increase its funding from individual donors, but also align itself with other organizations that would share its mission to Remember, Honor, Teach.
Throughout 2014, the Industrium PR team worked to set the stage for the December events and actively pitched national media and outlets in the Greater D.C. area regarding WAA’s pledge to “cover Arlington.”
Through these efforts, Industrium was able to solidify media partnerships on WAA’s behalf with the CBS radio affiliate in D.C. and The Washington Times, which resulted in several front page and feature stories, as well as ongoing coverage throughout the year.
Industrium also helped strengthen WAA’s relationship with the trucking industry by securing appearances at the two largest driver trade shows in the U.S. WAA receives trucking and logistics support to deliver wreaths each year, and without the drivers’ participation, the organization would not be the widespread success that it is today.
Oh, and in December 2014, a wreath lay at every grave in Arlington – a total of 230,000. Miraculous.